The history began in 1920 in the heart of Aix-en-Provence.
Nougat: first love of Roy René
In the heart of Aix-en-Provence, the historic capital of the almond, there was once a small confectioner’s workshop called the “Nougaterie du Roy René”.
In 1920, Ernest Guillet, a passionate artisanal nougat maker, took over the workshop so that he could make his own nougat and calisson recipes there.
He worked with the very best regional produce and stayed true to traditional Provençal methods. The confectionery was an immediate success.
The second generation: the return of the calisson
In 1947, Ernest Guillet’s son, René, decided to revive one of the city’s famous sweets, and an emblem of Provence: the «câlin provençal» (literally, the “Provençal hug”), or Calisson. It wasn’t long before calissons became the heart of the business, prompting the company to change its name to «Calissons du Roy René» in 1948.
The third generation: a burst of new flavours
In 1980, Anne Guillet, daughter of René, took over the reins of the company and carried on the tradition, ensuring that calisson lovers could continue to enjoy all the flavour and fineness of this Provençal delicacy. She married Maurice Farine, who became CEO of the business, and allows the development of the company.
A new impetus
With almost a century of expertise behind it, Olivier Baussan, child of Provence and founder of L’OCCITANE, Ecomusée de l’Olivier, d’Oliviers & Co and shareholder of delicatessens Maison Brémond 1830. has arrived.
A man with a deep love for Provence, Olivier Baussan has already done much to support the lavender and olive industries. Now he has great ambitions for almonds…and calissons!
CEO since 2014, Laure Pierrisnard promises to the Confectionery of the Roy René a brilliant future of spokesman of taste and flavors of Provence aroud the world.
«I grew up with Calissons d’Aix. They were part of my childhood. I will always associate them with the much-anticipated Christmas Eve meal. Today, the entire team from the Confiserie du Roy René and myself are dedicated to sharing this traditional delicacy with people throughout the world.»
LABELS & CERTIFICATIONS
1996 Les Cézanne du Marketing, Nomination d’honneur « Marketing Grand Public ».
1999 Master of Gold, European General Masters Competition
2008 Calissons chips elected flavor of the year.
2009 Trophée International des Chefs d’Or.
2012 Grand prize for SIAL innovation